Shop Prettiest was founded by Alyse Santiful in 2022. This is Alyse's 2nd online boutique. Alyse started her first boutique named Kenneth Rene in 2018 but after Covid-19 hit she had to unfortunately close her first business. Alyse was not going to let this small obstacle stop her entreprenuerial dream. With a new vision alyse started Shop Prettiest. Like her first business this online store is all about empowering women. Our mission is to inspire all  strong women, working women, and independent women of all ages, colors, and sizes to feel pretty and confident in everything they wear. We have many plans and goals to reach this mission and won't stop until we do!